Instagram is one of the most popular social media of the moment. Behind the fashion phenomenon lies an application that has many advantages, both in technical terms and from a marketing point of view. Here are 10 reasons to use Instagram to promote your brand.
- Tens of millions of users
It took Instagram two times less time than Twitter and two years less than Facebook to reach the bar of 700 million active users. Not only are Instagram users numerous, but they are also extremely regular and engaged. A phenomenon that can be explained in particular by an application as intuitive as it is additive.
- A “reach” – for the moment – not limited
When you publish a photo on Instagram, it appears in the feed of each of your subscribers. An essential parameter for brands that seek to maximize the visibility of their messages with their audience.
- Your competitors are already
If, as often, the major international brands were the first to take over the phenomenon to communicate, they were very quickly joined by many smaller or more localized structures: charitable organizations, shops, bars, restaurants, craftsmen. If your competitors are not yet present on Instagram, they will not be late.
- A picture is worth a thousand words
Rather than describe your products at length, photograph them. Better still: shoot them. By staging your products, you have the opportunity to insist on their profits for your customers, rather than on their technical characteristics. Instagram is undoubtedly the digital showcase that comes closest to a physical point of sale to date.
- An equally relevant tool for service companies
You cannot take your products in photo because your company is specialized in the services industry? Nothing prevents you from photographing advertising objects in the colors of your company, offices, employees or even your customers.
- A form of humanized marketing
Corollary to the previous point, Instagram marketing is a channel of communication “offset” in relation to more traditional and more institutional tools. By showing you how your products are made, by opening access to the backstage of your trade, or by sharing live pictures of internal events (such as a pot of departure or the celebration of annual results), you are offering your subscribers an unparalleled immersion experience. What better way to create a real emotional bond with those you target?
- Perfect integration with other social media
In addition to providing automatic import of your Facebook contacts, Instagram allows you to natively use hashtags in your publications and to geolocation them. Two features all the more interesting that it is possible to publish each publication on other social networks, such as Facebook, Twitter, Tumblr, Flickr and Foursquare.
- A permanent invitation to the User-Generated Content
Instagram is, in itself, a permanent and spontaneous invitation to user content creation (UGC), which can tag each other – and this applies to your company – at every publication. A phenomenon that can be amplified using game mechanics or by integrating an interactive gallery on your website.
- There is more than one app for this
Thanks to the open API of Instagram, many developers have extended the functionality of the application, especially in terms of statistics, data-mining and cross-platform integration. In other words, if you’re looking to use Instagram in a particular way, there’s definitely an app for that.
- An offline communication resource
The applications developed by the Instagram API are not limited to online use: it is now possible to use the images of the social network – yours or those of your company – as an offline communication resource. For example, you can print your photo on mugs or T-shirts, or send them as postcards. An original way to make your brand speak, apart from the canvas.